Oct. 27 Smoky Mountain Planned Giving Council Breakfast

October 27, 2016 @ 8:00 am – 9:30 am
Cherokee Country Club
Lyons View Pike
TN 37919
Members $15 Nonmembers $20 First Time Guests Free
Sherri Alley

Oct. 27 Smoky Mountain Planned Giving Council Breakfast

Our October program will be presented by Jeff Johnson, a gift planning marketing consultant with The Stelter Company.

“Data To Design – Using Research To Drive The Creative Process”

This presentation provides a multi-dimensional view of the new 2016 U.S. Healthy Aging Database study and how its findings may impact charitable giving marketing communications. We’ll look at how donors prefer to learn about organizations and the vehicles best suited to communicate by nonprofit sector. In the presentation we’ll also provide data from the study that will drive strategic direction and demonstrate how some simple changes that any organization can make to their marketing communications materials can improve the chance of resonating with donors. The presentation will show real examples of how data was applied in the creation of print, digital and social media planned giving marketing materials.

Please join us for networking and breakfast beginning at 8 a.m. Our 45-minute program will begin at 8:30 a.m., with the business meeting to follow, if needed. We will wrap up and have you on your way to the rest of your day no later than 9:30 a.m.

RSVP by midnight on 10/24.

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