Calendar

If you wish to request a refund for an event registration, please contact membership@charitablegiftplanners.org.

Nov
1
Sat
Event Template @ Enter Venue Name
Nov 1 @ 3:20 pm – 4:20 pm

In this area, please include the “EVENT TITLE”

General:

In this section, list information about event, cost, day, time, and payment info such as
“Reservations and payment may be made with a credit card” in addition to listing the bio and photo of the speaker featured at your event.


Under EVENT COST AND TICKETS:

In “Tickets URL,” please include link to page where the Registration Form is located.

PLEASE INCLUDE DATE IN EVENT AND FORM TITLE

Oct
27
Thu
Oct. 27 Smoky Mountain Planned Giving Council Breakfast @ Cherokee Country Club
Oct 27 @ 8:00 am – 9:30 am

Oct. 27 Smoky Mountain Planned Giving Council Breakfast

Our October program will be presented by Jeff Johnson, a gift planning marketing consultant with The Stelter Company.

“Data To Design – Using Research To Drive The Creative Process”

This presentation provides a multi-dimensional view of the new 2016 U.S. Healthy Aging Database study and how its findings may impact charitable giving marketing communications. We’ll look at how donors prefer to learn about organizations and the vehicles best suited to communicate by nonprofit sector. In the presentation we’ll also provide data from the study that will drive strategic direction and demonstrate how some simple changes that any organization can make to their marketing communications materials can improve the chance of resonating with donors. The presentation will show real examples of how data was applied in the creation of print, digital and social media planned giving marketing materials.

Please join us for networking and breakfast beginning at 8 a.m. Our 45-minute program will begin at 8:30 a.m., with the business meeting to follow, if needed. We will wrap up and have you on your way to the rest of your day no later than 9:30 a.m.

RSVP by midnight on 10/24.

Oct
12
Thu
CGP Day on Capitol Hill @ Capitol Hill
Oct 12 @ 8:00 am – 5:00 pm

CGPDayontheHill

Let’s be heard! Join us in DC on October 12

There is no better way to advocate than holding a face-to face meeting with legislators and their staff. And that is why we are going to the Hill. As representatives of some of the most important and visible organizations in your districts you have the power to educate and influence how charitable giving is perceived by your representatives. These small group meetings make an impact when you educate members of Congress about the importance of charitable giving and how promoting a universal charitable deduction can positively impact their communities and constituents.

This will be a critical time to engage legislators about the charitable tax deduction and other issues affecting charitable giving. Whether you are attending the national conference or not, you can participate and we need as many individuals as possible to get a large number of districts represented. This event is open to all CGP members, council members and other interested persons you may wish to invite. There is no fee to participate.

How it works:

CGP is working to make this as convenient as possible for all participants. We know your time is valuable and we appreciate the commitment you are making to attend. CGP will arrange all meetings and set the team schedules for the day. Teams of 3-5 participants will be grouped by district(s) and provided all needed talking points and leave behind materials. Orientation takes place Wednesday afternoon and we will prepare and provide you with everything you need for your day of meetings on Thursday. Rooms are available at the conference hotel Hilton Baltimore and CGP will provide round trip bus transportation between the Hilton Baltimore hotel and Capitol Hill on Thursday. If you are not attending the conference, you may still want to stay in Baltimore to be with the group and likely save some hotel costs.

We hope you will participate and be a voice for your district and organization. See the schedule and register by clicking below.

Register

Oct
22
Tue
Click or Skip with Claudine Donikian @ Calhoun's On The River
Oct 22 @ 8:00 am – 10:00 am

Click or Skip

October 22, 2019

Claudine Donikian

You are invited to learn from one of the country’s leading experts in Planned Giving Marketing, Claudine Donikian, President and CEO of Pentera, Inc. The Smoky Mountain Planned Giving Council (SMPGC) is proud to host Ms. Donikian, and offer this unique event as a wonderful learning opportunity for fellow non-profit organizations throughout East Tennessee. Claudine’s presentation is titled “Click or Skip? What Words Work Best with Donors in Planned Giving Marketing?”

With e-mail engagement data, we know what percentage, how many, and exactly who is opening e-mails and clicking through on headlines. But what is it about the e-mail subject line or headline that is driving donors to want to click and read more? Alternatively, what keeps them from clicking to read more?

The findings to be presented will answer these questions and are based on a Pentera research study of client data spanning several years that looks at thousands of clients, thousands of e-mails, and tens of thousands of headlines, words, and phrases. We will delve into planned giving marketing messages and discover what factors increase or decrease engagement – that is, what marketing messages make donors want to read more. We will also propose how to use engagement metrics to boost your cultivation efforts.

$25 to attend

8:00am – Breakfast Served
8:30am – Claudine Donikian Presentation